Recently I was a part of a ‘digital marketing’ round table for a business association.
Typically I have 30-45 minutes to speak on my topic. For this event I only had a few minutes.
I decided to throw together an info graphic to help me get my points across quickly.
Here is the gist, web site strategy does not have to be so complicated. People and businesses get so caught up in so many things that really don’t matter, which causes them to forget why they are doing this in the first place.
You don’t need the newest website technology to make more sales. Likely it will just be a distraction for your user.
It doesn’t matter if that logo is 1 more pixel to the left. Leave it alone, 90% is often more than enough. You can spend just as much time on that last 10% as you spent on the first 90%. That is valuable time that you could be spending on getting users to your website.
You certainly do not need a super flashy design.
What you really need is a solid plan of action, and focus your energy actually executing that plan.
This info graphic is designed to give you a high level overview of the role your website should play in your marketing plan.
Every Business Needs a Website
The website is the online HUB of your business.
If you run a business and do not have a website, you are leaving a ton of opportunity on the table. Even if your website only has a small listing of your services and your contact information, that’s a great start!
Your Facebook page is NOT your website.
Use social media, and other avenues, to drive users to your website, not vice versa.
Here is what your website should be doing.
1. Identify Your Audience
When someone lands on your website, immediately identify that they are the right audience. People will leave your website quickly if they think they are in the wrong place.
Make sure you are speaking to your target market and no one else.
Don’t be vague.
2. What Do You Want Your Audience to Do?
Use a call to action!
Whether you are collecting emails, selling products, or pushing your services, be specific and tell your user what to do next.
3. Every Page Should Have One Goal
It’s easy to overwhelm your website visitor by throwing everything at them at once.
Be thoughtful about each part of your website and try to focus on one goal per page for your user.
Identifying that one goal for the page will help you use your messaging and images to drive that user towards the goal.
4. K.I.S.S – Keep It Simple Stupid
It’s easy to get overwhelm with your website. There are so many options and things you ‘could’ be doing.
The best advice I can give you is to Keep It Simple.
When in doubt, leave it out!
Stay focused on your goals and leave the clutter off your website. This will make it much easier for your to find out what is working and what is not.
I hope this helps you out!
Let me know what you think.